Tori Swaim, founder and designer of New Arrivals, Inc. and My Baby Sam, is a leader in the industry. She is known for her design style and her keen eye for putting together a child’s nursery. Over 8 years ago Tori launched New Arrivals, Inc. With only a handful of products and has grown to produce over 1,000 products being sold in specialty boutiques across the country and abroad. In 2002 Tori enlisted the help of her sister, Pam Richardson-Val, to start My Baby Sam (named for Tori’s three children, Sawyer, Austin and Macy). My Baby Sam features a collection of classic crib bedding designs, baby gifts and room décor products. This line has continually grown and will continue to expand having products featured online and in major department stores across the United States.